Administrative fine for pay day loan provider day that is beautiful

(1) The AFM has announced the objection unfounded, while supplementing its reasons.

(2) The The District Court of Rotterdam declared the objection had been unfounded.

Gorgeous time offered consumers the chance to borrow cash quickly against high costs through the websites www. and www. Gorgeous Day advertised that no expenses were charged for the loan. In fact, customers had to spend really high expenses certainly.


Breathtaking demanded a guarantee in order for consumers to qualify for a loan day. Day consumers could only receive a loan quickly and easily if they opted for a paid guarantee from Global Credit and Debt Management Services Limited (GCDMS), which is a party recommended by Beautiful. The expenses of the €250 loan for 25 times had been €55. This boils down to €803 for a basis that is annualreasonably 321.2%). GCDMS paid a considerable add up to stunning time for those solutions every month. The GCDMS guarantee consequently types an element of the breathtaking Day income model.

It is often unlawful since 25 May 2011 to provide spend loans without an AFM licence day. Breathtaking Day is certainly not exempted using this licence requirement.

Severe infringement

It has to do with an infringement that is serious. Stunning Day took advantageous asset of a band of susceptible customers have been struggling to remove an even more loan that is favourable a regular way, for instance when you are overdrawn on the re repayment account or simply by using a charge card. This included the chance why these customers became increasingly further hidden with debt.


Providers of pay loans require a licence if they charge more than minor costs day. If it is the situation they’re not permitted to charge prices that exceed the most interest that is statutory of 15%.

A licence provides protection that is additional customers. A licence, it checks, inter alia, whether a company complies with the requirements of properness, expertise and integrity before the AFM grants. More over, an ongoing business that holds a licence must conform to the alleged constant guidelines of conduct. These guidelines concern, on top of other things, the obligation to simply simply take care that is great the supply of solutions to customers.

Number of the fine

A fundamental level of €2,000,000 relates because of this types of infringement. The amount that is basic be increased or reduced according to whether or not the severity or extent regarding the infringement or the level of culpability give explanation to do this. In our situation, the AFM considers it appropriate to improve the fundamental quantity by 25% in line with the severity regarding the infringement also to increase it by 25% based on culpability.

Whenever determining the fine, the AFM additionally takes into consideration the economic ability associated with the offender. The financial capacity of Beautiful Day constitutes the reason to set the fine at €300,000 in the present case.

Interested events can submit the AFM’s judgment within the choice into the courts for review.

The AFM is devoted to marketing reasonable and clear monetary areas.

As a market that is independent authority, we play a role in a sustainable economic climate and success in the Netherlands.

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